Massive Blaze Inside Superior Play Systems Building, Partial Collapse Reported

The cause of the fire is under investigation by the fire marshal's office, State Police, and the ATF's Philadelphia field office.

A partial collapse of one side of the building has been reported. Heavy excavators are being brought in to pull apart the structure and reach remaining hotspots.

Firefighters were forced to pull back from the building due to unsafe conditions. Fire Chief Kenny Knauer said "conditions deteriorated very quickly," turning the operation into a master stream operation from the exterior.

Multiple fire companies responded to the scene, including Jefferson Fire Company, Collegeville, and Upper Merion Fire.

A four-alarm fire broke out at Superior Play Systems on the 2500 block of Industry Lane in West Norriton around 11:30 a.m. Monday. Heavy flames tore through the roof, sending thick black smoke into the air.

Samdesk sources report that agents from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)'s Philadelphia field office have arrived at the scene to aid in the investigation.

Samdesk sources report that firefighters have transmitted a "fourth alarm" at the scene, requiring even more resources to battle the blaze.

Citizen user video shows a plume of smoke rising in the distance.

Superior Play Systems' Norristown location is a showroom with various types of children's playground equipment, including swing sets, trampolines and basketball hoops.

Samdesk sources also report a portion of the building has collapsed due to heavy fire.

Firefighters have transmitted a "third alarm", requesting additional units and ewquipments to the scene.

According to information sourced via Samdesk, multiple firefighters are operating at the scene of a massive fire inside the Superior Play Systems building on Industry Lane.

Incident reported at 2554 Industry Ln.

The cause of the fire is under investigation by the fire marshal's office, State Police, and the ATF's Philadelphia field office.

A partial collapse of one side of the building has been reported. Heavy excavators are being brought in to pull apart the structure and reach remaining hotspots.

Firefighters were forced to pull back from the building due to unsafe conditions. Fire Chief Kenny Knauer said "conditions deteriorated very quickly," turning the operation into a master stream operation from the exterior.

Multiple fire companies responded to the scene, including Jefferson Fire Company, Collegeville, and Upper Merion Fire.

A four-alarm fire broke out at Superior Play Systems on the 2500 block of Industry Lane in West Norriton around 11:30 a.m. Monday. Heavy flames tore through the roof, sending thick black smoke into the air.

Samdesk sources report that agents from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)'s Philadelphia field office have arrived at the scene to aid in the investigation.

Samdesk sources report that firefighters have transmitted a "fourth alarm" at the scene, requiring even more resources to battle the blaze.

Citizen user video shows a plume of smoke rising in the distance.

Superior Play Systems' Norristown location is a showroom with various types of children's playground equipment, including swing sets, trampolines and basketball hoops.

Samdesk sources also report a portion of the building has collapsed due to heavy fire.

Firefighters have transmitted a "third alarm", requesting additional units and ewquipments to the scene.

According to information sourced via Samdesk, multiple firefighters are operating at the scene of a massive fire inside the Superior Play Systems building on Industry Lane.

Incident reported at 2554 Industry Ln.

The cause of the fire is under investigation by the fire marshal's office, State Police, and the ATF's Philadelphia field office.

A partial collapse of one side of the building has been reported. Heavy excavators are being brought in to pull apart the structure and reach remaining hotspots.

Firefighters were forced to pull back from the building due to unsafe conditions. Fire Chief Kenny Knauer said "conditions deteriorated very quickly," turning the operation into a master stream operation from the exterior.

Multiple fire companies responded to the scene, including Jefferson Fire Company, Collegeville, and Upper Merion Fire.

A four-alarm fire broke out at Superior Play Systems on the 2500 block of Industry Lane in West Norriton around 11:30 a.m. Monday. Heavy flames tore through the roof, sending thick black smoke into the air.

Samdesk sources report that agents from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)'s Philadelphia field office have arrived at the scene to aid in the investigation.

Samdesk sources report that firefighters have transmitted a "fourth alarm" at the scene, requiring even more resources to battle the blaze.

Citizen user video shows a plume of smoke rising in the distance.

Superior Play Systems' Norristown location is a showroom with various types of children's playground equipment, including swing sets, trampolines and basketball hoops.

Samdesk sources also report a portion of the building has collapsed due to heavy fire.

Firefighters have transmitted a "third alarm", requesting additional units and ewquipments to the scene.

According to information sourced via Samdesk, multiple firefighters are operating at the scene of a massive fire inside the Superior Play Systems building on Industry Lane.

Incident reported at 2554 Industry Ln.

The cause of the fire is under investigation by the fire marshal's office, State Police, and the ATF's Philadelphia field office.

A partial collapse of one side of the building has been reported. Heavy excavators are being brought in to pull apart the structure and reach remaining hotspots.

Firefighters were forced to pull back from the building due to unsafe conditions. Fire Chief Kenny Knauer said "conditions deteriorated very quickly," turning the operation into a master stream operation from the exterior.

Multiple fire companies responded to the scene, including Jefferson Fire Company, Collegeville, and Upper Merion Fire.

A four-alarm fire broke out at Superior Play Systems on the 2500 block of Industry Lane in West Norriton around 11:30 a.m. Monday. Heavy flames tore through the roof, sending thick black smoke into the air.

Samdesk sources report that agents from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)'s Philadelphia field office have arrived at the scene to aid in the investigation.

Samdesk sources report that firefighters have transmitted a "fourth alarm" at the scene, requiring even more resources to battle the blaze.

Citizen user video shows a plume of smoke rising in the distance.

Superior Play Systems' Norristown location is a showroom with various types of children's playground equipment, including swing sets, trampolines and basketball hoops.

Samdesk sources also report a portion of the building has collapsed due to heavy fire.

Firefighters have transmitted a "third alarm", requesting additional units and ewquipments to the scene.

According to information sourced via Samdesk, multiple firefighters are operating at the scene of a massive fire inside the Superior Play Systems building on Industry Lane.

Incident reported at 2554 Industry Ln.

The cause of the fire is under investigation by the fire marshal's office, State Police, and the ATF's Philadelphia field office.

A partial collapse of one side of the building has been reported. Heavy excavators are being brought in to pull apart the structure and reach remaining hotspots.

Firefighters were forced to pull back from the building due to unsafe conditions. Fire Chief Kenny Knauer said "conditions deteriorated very quickly," turning the operation into a master stream operation from the exterior.

Multiple fire companies responded to the scene, including Jefferson Fire Company, Collegeville, and Upper Merion Fire.

A four-alarm fire broke out at Superior Play Systems on the 2500 block of Industry Lane in West Norriton around 11:30 a.m. Monday. Heavy flames tore through the roof, sending thick black smoke into the air.

Samdesk sources report that agents from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)'s Philadelphia field office have arrived at the scene to aid in the investigation.

Samdesk sources report that firefighters have transmitted a "fourth alarm" at the scene, requiring even more resources to battle the blaze.

Citizen user video shows a plume of smoke rising in the distance.

Superior Play Systems' Norristown location is a showroom with various types of children's playground equipment, including swing sets, trampolines and basketball hoops.

Samdesk sources also report a portion of the building has collapsed due to heavy fire.

Firefighters have transmitted a "third alarm", requesting additional units and ewquipments to the scene.

According to information sourced via Samdesk, multiple firefighters are operating at the scene of a massive fire inside the Superior Play Systems building on Industry Lane.

Incident reported at 2554 Industry Ln.