Name: Rivian Ablaze in Target Parking Lot video
Uploaded: 2026-04-30T01:30:27.000Z
Description: Firefighters responded to a vehicle crash involving a Rivian that caught fire inside a Target parking structure in Pasadena. Crews worked to extinguish the blaze, with no immediate reports of injuries.

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Firefighters responded to a vehicle crash involving a Rivian that caught fire inside a Target parking structure in Pasadena. Crews worked to extinguish the blaze, with no immediate reports of injuries.

Rivian Ablaze in Target Parking Lot

 Can you have your engineer just reposition the rig just to take out the street?

 Are we good to shut down the sprinkler system or do we have EV involvement?

 It looks like it's the front side of the car with just the trunk area.

 It doesn't look like the battery was involved.

Engine 31, Union IC. Go for Engine 31. Can you have your engineer just reposition the rig just to take out the street? Copy, he's en route. Engine 33, Union IC. Go ahead for 33. Are we good to shut down the sprinkler system or do we have EV involvement? Yeah, we're good to shut it down. It looks like it's the front side of the car with just the trunk area. It doesn't look like the battery was involved.

 Verdugo Union IC, did you copy my traffic?

 Union IC calling knockdown, 1837 hours, 1837.

We'll check with. Verdugo Union IC, did you copy my traffic? Battalion 31 negative, go ahead. Verdugo Union IC, we have knockdown. Union IC calling knockdown, 1837 hours, 1837.

Firefighters have extinguished the vehicle fire.

Engine 33, Union IC, do you need any additional resources?

 It looks like it's going to be an EV vehicle.

Engine 33, Union IC, do you need any additional resources? IC from Engine 33, negative. We're trying to open up the hood. It looks like it's going to be an EV vehicle. We have established our water supply. We're going to be good for now. Union IC, I copy.

 Break, Engine 34 and Engine 32, Union IC, you guys can go ahead and clear.

 We should probably just leave this on for a little bit.

another minute or so. Copy that. Break, Engine 34 and Engine 32, Union IC, you guys can go ahead and clear. 32, copy, cancel. IC, Battalion 3. Go ahead. Yeah, it's confirmed, it's a Rivian. We should probably just leave this on for a little bit. IC, I copy. Engine 34, copy.

Engine 33 on scene, off of 777 East Colorado. We're going to be off of Union. We have a car fire underneath a carport. Engine 33 is pulling a line and attacking this fire. We're going to be closer to Hudson and Union.

 Engine 33, I'm going to repeat your size up on Red 2.

Engine 33 on scene, off of 777 East Colorado. We're going to be off of Union. We have a car fire underneath a carport. Engine 33 is pulling a line and attacking this fire. We're going to be closer to Hudson and Union. Engine 33, I'm going to repeat your size up on Red 2.

Engine 33 is on scene, 770's Colorado Boulevard, Target.

 There's a car on fire underneath the carport.

 Nixon, Engine, go ahead and lay us in supply.

Engine 33 is on scene, 770's Colorado Boulevard, Target. We're going to be off Union. There's a car on fire underneath the carport. Engine 33 is pulling a line. Truck 31, okay. Nixon, Engine, go ahead and lay us in supply. Engine 31 is on scene. We'll assist with a wire supply. Verdugo Battalion 31, I'm on scene. I'll be assuming command. This will be the Union incident. It will be Union IC. Command post will be located at...

Firefighters are extinguishing a vehicle fire involving a Rivian inside of the Target parking structure.

Citizen user video shows firefighters on the scene.

Engine 33, Engine 34, Engine 31, Engine 32, Truck 31, Truck 32, RA 33, Battalion 31, Battalion 3, vehicle in a structure, 777 East Colorado Boulevard, the ground level, Colorado Boulevard and Union Street. Command, Red 2, Tactical, Red 3. Command, Red 2, Tactical, Red 3. Battalion 3, your pager failed. Battalion 1, disregard.

Engine 33, Engine 34, Engine 31, Engine 32, Truck 31, Truck 32, RA 33, Battalion 31, Battalion 3, vehicle in a structure, 777 East Colorado Boulevard, the ground level, Colorado Boulevard and Union Street. Command, Red 2, Tactical, Red 3. Command, Red 2, Tactical, Red 3. Battalion 3, your pager failed. Battalion 1, disregard. Battalion 1, copy.

Firefighters are responding to a report of a vehicle that crashed into a building.

A 911 caller has reported an unconfirmed incident at 777 E Colorado Blvd.

Rivian Ablaze in Target Parking Lot

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